SVG is the leading player in the online recruitment industry and the proud owner of 4 prestigious job boards in Vietnam, including Tim Viec Nhanh, Viec Lam 24h, My Work, and Viec Tot Nhat, connecting over 10,000,000 job seekers with almost 1,000,000 recruiters for career opportunities in almost 20 years of service in the Vietnam market.
Business model in a nutshell is like a marketplace for jobs, where employees seek and apply for new opportunities for free and employers post their jobs and advertise those jobs with a fee on our platforms. In 2022, Sieu Viet consolidated Viectotnhat.com, Mywork.com.vn, and Timviecnhanh.com into Vieclam24h.vn, making it the most powerful and united job platform of Sieu Viet.
Case Study: Merge Viectotnhat into Vieclam24h
As part of our efforts to streamline our operations and provide a more unified and cohesive platform for job seekers and recruiters alike, we have initiated a project to merge "viectotnhat" into "Vieclam24h". This project represents a key step in our ongoing efforts to provide the best service to our users and solidify our position as a leading player in the online recruitment industry in Vietnam.
Problems
- Provide the same services but overlapping segments with each other. Overall, overlapping our services can provide a number of benefits for both our users and our company. By optimizing our platform, streamlining our operations, and reducing costs, we can create a more effective and efficient platform that better connects job seekers with relevant job opportunities and employers with qualified candidates.
- High cost for 4 job boards for:
- Maintaining
- The operation is running differently due to the use of distinct operational procedures.
- It is difficult and costly to develop a platform and brand identity since we need to maintain four different websites.
Why we merge?
Merging into 1 single best platform
- For Recruiters:
- More qualified candidates
- Better utilities in VL24H (with the addition of new features and capabilities, VL24H could become the go-to choice for individuals and businesses)
- For Job Seekers:
- One key advantage of a larger pool of jobs is that it can lead to a longer journey for job seekers. By having access to a greater variety of job postings, job seekers can explore different opportunities and potentially find a job that aligns more closely with their career goals and aspirations.
- For Sieu Viet:
- MKT: Focus on one brand allows us to streamline our marketing and communication efforts, enabling us to reach our target audience more effectively.
- ENG: Reduce the effort required to maintain and develop four different sites.
- Ops: only 1 single SOPs applicable to all
- Accounting: only 1 single SOPs applicable to all
The merger of "viectotnhat" into "Vieclam24h" will allow us to consolidate our resources and capabilities, providing a more efficient and effective platform for job seekers and recruiters. By integrating the features and functionalities of "viectotnhat" into "Vieclam24h", we will be able to offer a more comprehensive and diverse range of job opportunities to our users, while also providing recruiters with a larger and more diverse pool of candidates to choose from.
Furthermore, the merger will allow us to streamline our operations and reduce costs, resulting in a more sustainable and profitable business model. By eliminating redundancies and maximizing synergies, we will be able to optimize our resources and provide a more efficient and cost-effective platform for our users and advertisers.
This document below outlines the user flow for merging users from VTN into VL24h.
The images below outline the final UI for merging users from VTN into VL24h.
This announcement refers to the (UI) that was created to inform users about the upcoming merger of two sites.
This UI informs users that their account has already been migrated to the VL24h website.
After the merge project, we analyzed some numbers and found that this project has had an impact on the merged project.
After analyzing the numbers post-merge, we found that the merge project has had a positive impact on the overall performance of the merged platform. By consolidating the resources and capabilities of "viectotnhat" into "Vieclam24h", we have created a more efficient and effective platform for job seekers and recruiters.
Case Study: Revamp Search and Filter function of Vieclam24h website
Optimize search and filter function (Improve filter experience for job seekers on web and mobile versions). Our goal is to provide a user-friendly experience for job seekers searching for relevant job postings.
We have identified pain points related to the existing filter function, such as difficulty in finding relevant job openings, a lack of filtering options, and confusion with the search results.
- One major issue identified in our platform's current search function is its inability to consistently provide accurate and relevant search results. The search results do not completely match the keyword entered by users because Elastic search only returns results based on old logic. This can frustrate users seeking specific job openings and result in a poor user experience, which may cause users to disengage and potentially abandon their search altogether.
- To access the filter option, users must swipe. However, some users may not be aware of this feature. Furthermore, when a user clicks on one of the options, the expanding filter can be confusing. Users are also unable to search the long list when they click to select an option.
- We have identified with our platform was lack of visual clarity in the filter function on mobile devices. Specifically, there is no visual differentiation between the unselected and selected states.
This lack of clarity can cause confusion for job seekers who are trying to use the filter function to narrow down their search results. This can lead to frustration and potentially cause job seekers to abandon their search.
Some issues with the filter function have been identified on the mobile version.
Issues with the filter feature in the desktop version.
Filtering only allows users to choose one item of the filter option at a time. This can be restrictive for job seekers seeking job postings that meet several criteria. Furthermore, when job seekers wish to remove all filters, they must manually deselect each filter one by one, which is time-consuming and aggravating.
Solution
We have implemented an improved filter function that is more intuitive, user-friendly, and effective. The new system includes advanced filtering options that enable job seekers to easily narrow down their search results to the most relevant postings.
Additionally, the system prioritizes the most relevant postings based on the user's search terms, ensuring that job seekers see the most promising opportunities first.
